Download A view on reasons for Swedish SMEs to change or not to by Tobias/ Lassek, S./ Gence, C. Brüggemann PDF

By Tobias/ Lassek, S./ Gence, C. Brüggemann

Master's Thesis from the 12 months 2004 within the topic company economics - advertising, company communique, CRM, marketplace learn, Social Media, grade: 1,0 (A), Växjö college (Centre of Competitiveness), language: English, summary: these days, the internationalisation technique of businesses is moved progressively more within the middle of day-by-day enterprise lifestyles. This approach is eased via diminished charges facilitated via much less tariff boundaries between Europe, swifter methods of communications just like the net and attractive rising markets. nowadays, approximately each corporation is focused on the internationalisation technique.

When we now have thought of the internationalisation technique of Swedish SMEs, we came upon it attention-grabbing to have an in depth examine their choice to alter from an oblique exporting mode to a right away exporting mode inside their internationalisation method. Our study shall indicate the real elements which impression their choice to alter or to not switch from an oblique exporting mode to a right away exporting mode.

Therefore, in our study we've in comparison theories with empirical findings of 7 performed interviews as a way to fulfil our goal that is to extend the certainty of the internationalisation means of Swedish SMEs, particularly the explanations why businesses switch or don't need to alter from oblique to direct export modes. in line with that we got here up with the subsequent challenge formulation:

What are the influencing elements for Swedish SMEs to alter or to not swap their exporting modes?

By comparing attainable influencing elements touching on their price of similarity between case businesses and their price of consistency among theories and empirical findings lets establish a number of elements which impact a company’s export determination. lets advance a version for every case even if to alter or to not swap exporting mode. by means of that shall we classify influencing elements by way of the price of consistency and similarity for you to establish the main worthy influencing factors.

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